If you want to replace an income or more your fortune in an MLM opportunity you have to be online. Internet MLM marketing is a very competitive game, and very few people really know how to do it properly. It’s important that you not only learn how to market your business online properly, but also how to stand out from the crowd. Admittedly, with a bit of good training this shouldn’t be too hard, as so few people really know what they’re doing online. But as more and more MLM/Network Marketers learn to use the internet to grow their business you can’t get left behind.

If you want to be successful in internet MLM marketing you have to STAND OUT. This is not always as easy as it sounds, but if you tailor your strategies to play to your natural strengths you may find this gets easier and easier.

What Type of Marketer Are You?

There are generally three different types of personalities online. You may have noticed that it is the people who are trying to implement every strategy at once who are failing, and the people who become specialists in one area actually manage to stand out and become top earners in their MLM company.

Techies- These are the people who understand the technical side of things. They are generally good at crunching numbers, making websites, analyzing statistics. These people can do a lot of things your average person can’t online just because of their knowledge, however they likely don’t connect as well on social sites. If you are a techie you should focus on technical advertising such as Google Pay per click, ezine solo ads, etc. Analyze your results and tweak your campaigns accordingly. These people are generally best at driving traffic and really playing the numbers game rather than trying to connect one on one.

Creators- People who like to create content. This is often articles and videos. These people like to think about concepts and ideas, and often love to write. They are confident in their work and ability to help others through the content they produce. If you are a creator you are best off doing article or video marketing. Drive traffic to your website with your articles and connect to others by giving them content they can apply to their lives or business right away. These people will see you as a leader and want to work with you.

Social Animals- These are the people who hang out on social sites like Facebook and Twitter. They can spend endless hours connecting and talking to others online. Usually these people have one social network that they prefer and will check it more often than they check their personal email. They keep up with what’s going on and people can see they are consistent in their message online. If this is you than stick to your strength. Pick one social network and dedicate yourself to growing your connections and fostering them through contact help and support.

How do you know which one you are?
Most of you will have some idea already of what type of personality you are. If you don’t know, simply look at what you enjoy doing in your spare time. Do you spend hours talking to your friends on facebook? Do you write a personal blog or long personal emails? Do you enjoy analyzing results and learning how to use new programs and software? What do you do in your spare time online? Now take that and figure out where you fit in the three personality types so you can tailor your internet MLM marketing to fit you and start to achieve massive success.

Decide which area is your strength, LEARN everything you can so that you can specialize in that area, and then be consistent in your efforts.

So you are looking for a good MLM marketing lead? In MLM marketing the quality of your leads in much more important than the quantity. While it is important to get as many leads to talk to as possible, you definitely don’t want to be wasting your time with people who have only a casual interest in your business, or are openly suspicious and hostile. The quality of each MLM marketing lead is dependent on how that lead was generated. Quite often the methods that are most appealing to people (simply purchasing leads or advertising to huge lists) get you the worst leads. This results in frustration as it can be difficult to stay motivated and positive in your business when you are dealing with people who are not serious, have been called by 10 other marketers before you, or think you are trying to con them out of money.

What makes a good MLM Marketing Lead?

This depends greatly on how you connect with others. MLM is Network Marketing, so it is all about how you network with others, how they see you and if they think you are someone who can assist them in changing their life. It’s important to play to your strengths, and usually generating one good MLM marketing lead takes more effort than buying 1000 bed ones, but your efforts can be multiplied and will actually grow your business more quickly. You want leaders in your downline who will grow their business confidently and help you achieve a residual income.

Where does a good MLM Marketing Lead come from?
This is how I rank the quality of my leads. I stick to the type of marketing that combines both my strengths with high quality of leads.

1. Content Leads- These are leads generated through reading or viewing your articles and videos. Take the time to create content and syndicate it around the world. An MLM Marketing Lead generated this way will view you as a leader. If you’ve shown them your knowledge and expertise in the industry they see you as someone who can help them market a business. This is the best type of lead, someone who looks up to you and asks to work directly with you regardless of your business.

2. Social Media Leads- These leads have a personal connection with you on a social media site. They’ve seen through your posts and connections that you are in an area of business that they may interested in. People like to work with people they know, like, and trust. If you have created genuine friendships and connections on social media sites your leads will turn to you when they decide it’s time to make a change. Be aware that some social media leads will sign up as a prospect out of curiosity as they want to see what business you are in.

3. Advertising Leads- Leads generated through Google PPC campaigns, ezine solo advertising, etc. These leads have usually searched for a key term related to your business or are on an ezine list for a related subject. They are somewhat targeted in this way, but usually are a little more suspicious than the first two types of leads. They know they have been advertised to, so they usually wait for you to “prove” to them that your business is good. This can be a good way to generate an MLM marketing lead as it’s fast, easy, and as long as you have cashflow you have lead flow. Here you can play a numbers game.

4. Listbuilders- Listbuilders can get you a lot of leads in a short amount of time. The downside is usually the people who see your ad are trying to get credits to market their own business and may not have the resources to start a new business. These people are generally less serious about their own success and don’t always make the best distributors for your organization.

5. Lead Brokers- The very worst way to get an MLM marketing lead. Don’t even bother with it. Often leads are sold to more than one marketer so you waste your time calling people who are angry, uninterested and want off your list. You can pay more for higher quality leads, but they still don’t know anything about YOU. In my opinion buying leads directly is a complete waste of time and money.

Focus your efforts on content and social media leads, or if you are lacking time but have cashflow work on setting up a PPC campaign. The most important thing is to gain knowledge about the area of marketing you want to focus your efforts on so you can dominate that arena. Learn specifics on each type of internet MLM marketing through the free training center at Network Power PRO with Industry Expert Niamh Arthur.

MLM advertising is not always easy. It is a highly competitive arena, the trainings given by companies and leaders is often just not enough, and it can be difficult to make yourself heard. If you don’t have leads for your business, you don’t have a business.

Let’s face it, these days the only way to build a big organization is through MLM advertising online. You can reach more people, find people with shared interests, talk to others around the globe, etc. With more and more competition online though, if you don’t know what you are doing it’s easy to get left behind. Here are 3 techniques to get your MLM advertising campaign rolling.

Content Marketing

One of the most difficult to do, but most rewarding. Leads that you get from content marketing will see you as a leader, someone knowledgeable, etc. Because of the time involved it is much less competitive than other areas online. Content marketing is marketing through articles and videos. Creating online content and then spreading it around the web. Decide what your target market is looking to find online, create content that delivers what they want, and syndicate it around the web. Put your articles on a blog or on article directories. Put your videos on Youtube. Invite the people who use your content to learn more from you through joining your mailing list or contacting you in some way. Deliver consistently. In this strategy you want to be creating an audience base. The reason this is harder is because you have to then drive traffic to your content. You can do this through social media bookmarking, interconnecting your articles or videos, etc.

Social Media Marketing

This is a time consuming MLM advertising technique, but good nonetheless. Market yourself on Facebook and Twitter. Many people have no idea how to do this, but the basic principle is making genuine connections with others. Invite TARGETED people to be your friend. Who do you want to target? What Facebook groups would they be in? Who might they be following on Twitter? Look for these people and invite them to be friends. The more personal you can make your connections the better. Optimize your profile so you have a link to your capture page very prominently, and invite people to view it. DON’T try to get people to go straight to your company page. That is just annoying. But do continue to foster relationships and invite people to learn more about you. If you can put up a personal video to show people that you are a real person. Again consistency is key. People notice you if you are always there. The more they notice you the more likely they are to look into what you do.

Paid Advertising

This method of MLM advertising is usually the easiest and the quickest. The only downside is when you run out of money, the leadflow completely dries up. Here are several paid MLM advertising ideas:
Ezine Solo Ads- send out your message to people on a targeted list. Find an Ezine that your target market would join and find out how much it would cost to blast your email to the list. Usually between $25 and $75 a go.
PPC- This is getting harder to do with the new Google restrictions, but there is less competition than there used to be. Your landing page must be highly targeted to your keyword, and have extra content (not just a capture form).
Banner Ads- What webpages would your target market be visiting? Find out if they offer a place for you to put up a banner ad.

With any of these methods of MLM advertising it is best to choose one method to start and learn everything you can about it. Become an expert in that type of marketing so you can dominate it. Then do more than anyone else in that area is doing. The key is it’s easier to move fast than slow. No one notices the slow dribs and drabs of marketing most people do. But if you are moving fast and your message is all over, you can’t be ignored.

To apply any MLM advertising method you must start by learning everything you can about it. Start by getting access to the free MLM Training Center from industry expert Niamh Arthur.