Archive for December, 2009

Dubli Network is an up-and-coming company in the network marketing industry. It is attempting to go up against the biggest shopping portals online: Amazon, Barnes and Noble, eBay, etc. It’s claim is that through building a Dubli Network business you will be getting a small share every time your customers buy online.

But if you’re looking into this opportunity you are likely being told by the person trying to sell it to you that you are in the right place at the right time, that this is going to be huge and this leaves you with one big question.

Dubli: Scam or Opportunity?

Well, first off, I’m not with Dubli Network but I have reviewed the business model. This business is not a scam. A scam is defined by most online dictionaries as obtaining money by means of deception, a trick, or fraud. I believe the only thing Dubli Network distributors are guilty of is speculation. It can be hard to when a company is just starting to launch whether or not it is going to take off, and most Dubli Network distributors believe it is going to be the next big thing in online shopping. Certainly it has gained success in Europe, but is still fairly untested in the US and brand new to the Australian market.

One of the better things about Dubli Network is that there is a definite reason to grow your customer base and not just your distributors. Many MLM companies have a very tiny customer base and most customers are distributors themselves, which makes people doubt the value of the product. Whether or not this is going to appeal to customers is yet to be determined, but the distributors have an incentive to grow their customer base as this is where they will make the long term residual income.

There are three ways for you to make money in the Dubli Network opportunity.
Customer Auctions:
Your customers have to spend credits to take place in the reverse auction and in the price reveal auction. They must buy these credits from you, and you get them wholesale. If your customers participate in the auctions this can be lucrative for you, but to be honest very few people are actually going to walk away with the deals. They are making deals on items at the cost of other people spending credits. Many people will not continue to buy credits when they are getting nothing out of it.

Customer Shopping:
The shopping portal should be where you make the bulk of your money in the long run. You get small percentages every time your customer buys through the portal. They are incentivised to buy through Dubli Network as they also receive a small amount of money back when they buy. To make a significant income though you must get customers to see the value, which is why you start by getting them to use the sticky auction sites first.

Joining Distributors:
This is where the larger upfront money comes in. When you join up a new distributor you receive money for the credit package they purchase. They must purchase credits in order to participate as if they have no credits they cannot sell them to their new customers. The only problem with this is though Dubli Network distributors generally think of this initial package of credits as inventory (they can sell to customers at retail price) they often end up having to give a huge chunk of their credits away to get customers to try the site and join under them as a customer.

So are any of these ways of making money deceptive or fraudulent? In other words does this make Dubli Network a scam?

No, in each instance the person is receiving something for their money, either credits or products through the shopping portal. Dubli Network distributors do not get paid to train their distributors or get money for any other kind of intangible product. Distributors do bring other people in based on the idea that this business is going to take off and be the new largest shopping portal online, which is currently speculation, however pretty much every business starts this way. It will have to pass the test of time.

Though Dubli Network is not a scam, and is a customer driven opportunity, there is no doubt that to grow a successful Dubli Network business you must start by recruiting other distributors to build your network early on. This gives you the upfront profits while you work to build a huge customer base. If Dubli Network is the opportunity for you, to compete with all the other distributors online you must learn how to market your business, create a constant flow of leads, and generate cashflow to get your Dubli Network business up and running quickly. Access the free training center to learn how to skyrocket this or any MLM business at Network Power PRO from Industry Expert Niamh Arthur.

3 Steps To Success With a Melaleuca Business

Whether you are considering becoming, or already are, a Melaleuca distributor the most important thing you can do is understand what it takes to succeed in your Melaleuca business.

Step One: Learn WHAT to Market
Surprisingly many distributors are still marketing the wrong things. They either try to market the Melaleuca Business or the Melaleuca Products. There are several reasons this simply doesn’t work. In any MLM it can be nearly impossible to stand out from the crowd of marketers online. They are all claiming that their business is the best, theirs is the one that will finally provide financial freedom, and theirs are the best products. A result of this type of marketing is that people simply ignore it. With a Melaleuca business there is also the added struggle that they are very restrictive in how and where you are allowed to market the brand. So if you can’t market your Melaleuca business or products, what can you market? The simple answer is: you. People aren’t looking for an opportunity, opportunities are being shoved in their face daily. What they are looking for is a person who can help them achieve their dreams. They know they need the right vehicle, but even more important is having a leader who can show them how to achieve success. If you market yourself as a leader, and do it well, you can end up with people begging to work with you.

Step Two: Learn How to Market
Learning How to market yourself as a leader is fairly simple. You need to have some kind of value that can assist the other person in their success. The reason many MLM leaders continue to go from success to success no matter what company they are part of, is because they have value through their experience. They have created success, so they generally know how to create success. To really make your Melaleuca business take off you need to find a way to add value. If you don’t have experience, you can add value through knowledge. Learn everything you can, continuously, and you will always be one step ahead of the crowd. Add knowledge that could assist someone in succeed in their own Melaleuca business. This is generally learning marketing, success principles, leadership, etc. Then you must share this knowledge freely and openly. Start helping others now, and they will see what a leader you are. If you are willing to provide knowledge without monetary incentive they know that as part of your team they can really be successful. The knowledge you gain will also help you to spread your message and your knowledge far and wide across the internet. As you learn to market and use the knowledge to market yourself as a leader people will begin to see your name everywhere, they will come to know you as a leader, and they’ll be lining up to join you in your Melaleuca business.

Step Three: Consistently Overdeliver
You must continue to deliver even after people have signed up as a lead or prospect for your business. Don’t try and recruit them into your business, but have plenty of opportunities for them to express their interest in working with you and in finding out what business you are in. You continue to demonstrate that you are a leader by continuing to give them information that can assist them. But most importantly you must be consistent. You want your audience to remember who you are and see you as a solution to their struggles. If you focus on how you can help others, rather than how you can get paid you will find that your income grows much more quickly and easily.

Trying to apply these three steps to your Melaleuca business on your own can be overwhelming and time consuming, and it can be difficult to know where to start. Visit the dedicated free Melaleuca Training Center from industry expert Niamh Arthur to build your internet marketing knowledge and see how to make this three step process easy and duplicate-able within your team.

If you want to replace an income or more your fortune in an MLM opportunity you have to be online. Internet MLM marketing is a very competitive game, and very few people really know how to do it properly. It’s important that you not only learn how to market your business online properly, but also how to stand out from the crowd. Admittedly, with a bit of good training this shouldn’t be too hard, as so few people really know what they’re doing online. But as more and more MLM/Network Marketers learn to use the internet to grow their business you can’t get left behind.

If you want to be successful in internet MLM marketing you have to STAND OUT. This is not always as easy as it sounds, but if you tailor your strategies to play to your natural strengths you may find this gets easier and easier.

What Type of Marketer Are You?

There are generally three different types of personalities online. You may have noticed that it is the people who are trying to implement every strategy at once who are failing, and the people who become specialists in one area actually manage to stand out and become top earners in their MLM company.

Techies- These are the people who understand the technical side of things. They are generally good at crunching numbers, making websites, analyzing statistics. These people can do a lot of things your average person can’t online just because of their knowledge, however they likely don’t connect as well on social sites. If you are a techie you should focus on technical advertising such as Google Pay per click, ezine solo ads, etc. Analyze your results and tweak your campaigns accordingly. These people are generally best at driving traffic and really playing the numbers game rather than trying to connect one on one.

Creators- People who like to create content. This is often articles and videos. These people like to think about concepts and ideas, and often love to write. They are confident in their work and ability to help others through the content they produce. If you are a creator you are best off doing article or video marketing. Drive traffic to your website with your articles and connect to others by giving them content they can apply to their lives or business right away. These people will see you as a leader and want to work with you.

Social Animals- These are the people who hang out on social sites like Facebook and Twitter. They can spend endless hours connecting and talking to others online. Usually these people have one social network that they prefer and will check it more often than they check their personal email. They keep up with what’s going on and people can see they are consistent in their message online. If this is you than stick to your strength. Pick one social network and dedicate yourself to growing your connections and fostering them through contact help and support.

How do you know which one you are?
Most of you will have some idea already of what type of personality you are. If you don’t know, simply look at what you enjoy doing in your spare time. Do you spend hours talking to your friends on facebook? Do you write a personal blog or long personal emails? Do you enjoy analyzing results and learning how to use new programs and software? What do you do in your spare time online? Now take that and figure out where you fit in the three personality types so you can tailor your internet MLM marketing to fit you and start to achieve massive success.

Decide which area is your strength, LEARN everything you can so that you can specialize in that area, and then be consistent in your efforts.

MLM Marketing Lead- Learn to Generate The Best!

So you are looking for a good MLM marketing lead? In MLM marketing the quality of your leads in much more important than the quantity. While it is important to get as many leads to talk to as possible, you definitely don’t want to be wasting your time with people who have only a casual interest in your business, or are openly suspicious and hostile. The quality of each MLM marketing lead is dependent on how that lead was generated. Quite often the methods that are most appealing to people (simply purchasing leads or advertising to huge lists) get you the worst leads. This results in frustration as it can be difficult to stay motivated and positive in your business when you are dealing with people who are not serious, have been called by 10 other marketers before you, or think you are trying to con them out of money.

What makes a good MLM Marketing Lead?

This depends greatly on how you connect with others. MLM is Network Marketing, so it is all about how you network with others, how they see you and if they think you are someone who can assist them in changing their life. It’s important to play to your strengths, and usually generating one good MLM marketing lead takes more effort than buying 1000 bed ones, but your efforts can be multiplied and will actually grow your business more quickly. You want leaders in your downline who will grow their business confidently and help you achieve a residual income.

Where does a good MLM Marketing Lead come from?
This is how I rank the quality of my leads. I stick to the type of marketing that combines both my strengths with high quality of leads.

1. Content Leads- These are leads generated through reading or viewing your articles and videos. Take the time to create content and syndicate it around the world. An MLM Marketing Lead generated this way will view you as a leader. If you’ve shown them your knowledge and expertise in the industry they see you as someone who can help them market a business. This is the best type of lead, someone who looks up to you and asks to work directly with you regardless of your business.

2. Social Media Leads- These leads have a personal connection with you on a social media site. They’ve seen through your posts and connections that you are in an area of business that they may interested in. People like to work with people they know, like, and trust. If you have created genuine friendships and connections on social media sites your leads will turn to you when they decide it’s time to make a change. Be aware that some social media leads will sign up as a prospect out of curiosity as they want to see what business you are in.

3. Advertising Leads- Leads generated through Google PPC campaigns, ezine solo advertising, etc. These leads have usually searched for a key term related to your business or are on an ezine list for a related subject. They are somewhat targeted in this way, but usually are a little more suspicious than the first two types of leads. They know they have been advertised to, so they usually wait for you to “prove” to them that your business is good. This can be a good way to generate an MLM marketing lead as it’s fast, easy, and as long as you have cashflow you have lead flow. Here you can play a numbers game.

4. Listbuilders- Listbuilders can get you a lot of leads in a short amount of time. The downside is usually the people who see your ad are trying to get credits to market their own business and may not have the resources to start a new business. These people are generally less serious about their own success and don’t always make the best distributors for your organization.

5. Lead Brokers- The very worst way to get an MLM marketing lead. Don’t even bother with it. Often leads are sold to more than one marketer so you waste your time calling people who are angry, uninterested and want off your list. You can pay more for higher quality leads, but they still don’t know anything about YOU. In my opinion buying leads directly is a complete waste of time and money.

Focus your efforts on content and social media leads, or if you are lacking time but have cashflow work on setting up a PPC campaign. The most important thing is to gain knowledge about the area of marketing you want to focus your efforts on so you can dominate that arena. Learn specifics on each type of internet MLM marketing through the free training center at Network Power PRO with Industry Expert Niamh Arthur.

MLM advertising is not always easy. It is a highly competitive arena, the trainings given by companies and leaders is often just not enough, and it can be difficult to make yourself heard. If you don’t have leads for your business, you don’t have a business.

Let’s face it, these days the only way to build a big organization is through MLM advertising online. You can reach more people, find people with shared interests, talk to others around the globe, etc. With more and more competition online though, if you don’t know what you are doing it’s easy to get left behind. Here are 3 techniques to get your MLM advertising campaign rolling.

Content Marketing

One of the most difficult to do, but most rewarding. Leads that you get from content marketing will see you as a leader, someone knowledgeable, etc. Because of the time involved it is much less competitive than other areas online. Content marketing is marketing through articles and videos. Creating online content and then spreading it around the web. Decide what your target market is looking to find online, create content that delivers what they want, and syndicate it around the web. Put your articles on a blog or on article directories. Put your videos on Youtube. Invite the people who use your content to learn more from you through joining your mailing list or contacting you in some way. Deliver consistently. In this strategy you want to be creating an audience base. The reason this is harder is because you have to then drive traffic to your content. You can do this through social media bookmarking, interconnecting your articles or videos, etc.

Social Media Marketing

This is a time consuming MLM advertising technique, but good nonetheless. Market yourself on Facebook and Twitter. Many people have no idea how to do this, but the basic principle is making genuine connections with others. Invite TARGETED people to be your friend. Who do you want to target? What Facebook groups would they be in? Who might they be following on Twitter? Look for these people and invite them to be friends. The more personal you can make your connections the better. Optimize your profile so you have a link to your capture page very prominently, and invite people to view it. DON’T try to get people to go straight to your company page. That is just annoying. But do continue to foster relationships and invite people to learn more about you. If you can put up a personal video to show people that you are a real person. Again consistency is key. People notice you if you are always there. The more they notice you the more likely they are to look into what you do.

Paid Advertising

This method of MLM advertising is usually the easiest and the quickest. The only downside is when you run out of money, the leadflow completely dries up. Here are several paid MLM advertising ideas:
Ezine Solo Ads- send out your message to people on a targeted list. Find an Ezine that your target market would join and find out how much it would cost to blast your email to the list. Usually between $25 and $75 a go.
PPC- This is getting harder to do with the new Google restrictions, but there is less competition than there used to be. Your landing page must be highly targeted to your keyword, and have extra content (not just a capture form).
Banner Ads- What webpages would your target market be visiting? Find out if they offer a place for you to put up a banner ad.

With any of these methods of MLM advertising it is best to choose one method to start and learn everything you can about it. Become an expert in that type of marketing so you can dominate it. Then do more than anyone else in that area is doing. The key is it’s easier to move fast than slow. No one notices the slow dribs and drabs of marketing most people do. But if you are moving fast and your message is all over, you can’t be ignored.

To apply any MLM advertising method you must start by learning everything you can about it. Start by getting access to the free MLM Training Center from industry expert Niamh Arthur.

One of the major problems in MLM is lack of duplication within teams. What is it that the top earners are doing that they aren’t telling the masses? Why do so many people struggle to make one or two sales when top earners can grow their sales exponentially?

There is one MLM secret that you are not being told, that many top earners don’t even realize they are implementing. There is one MLM secret that can be found as an ingredient in practically every success story. What what is this one MLM secret? Well, it’s you.

You may have heard of the idea of marketing yourself instead of your company, this is called Attraction Marketing. There is a reason it has become so popular these days, it actually works. This is basically taking the usual pattern for MLM success and flipping it on it’s head.

Think about this: how come the more successful people are the more successful they become? Because in any MLM business people join people that they feel can assist them in some way. They are far more likely to join the busy, happy, successful person who is clearly going somewhere than someone just getting started who goes on about how great the company is, but hasn’t demonstrated any success. So how can you market yourself if you haven’t yet achieved success?

Well it’s very simple (and no, you should NEVER ‘fake it till you make it’). You need to increase your value now so that you have something to offer others. Why do people join successful people? Because successful people have experience, and can show them the way. The thing many people don’t realize is that successful people are often great at achieving success, but don’t actually know a clear cut duplicate-able path and are not always very helpful. If you don’t have experience with how to be successful, you can gain knowledge on how to be successful.

Start Learning.

Learning is really the most important thing to anyone’s success in any area of life, but that’s a different topic. You need to learn everything you can about MLM success. This includes fully understand this MLM secret and what it means to market yourself. How to market, and I mean specifically, on Facebook, Twitter, Blogs, Article Marketing, LinkedIn, Google PPC, etc. You don’t have to try to implement every strategy yourself, but it’s good to learn everything you can about marketing so that you can help others when they are choosing a marketing strategy that’s right for them. You need to learn about leadership and having a success mindset. You need to learn about prospecting and effectively driving people toward yes. With every piece of knowledge you gain you become more and more valuable to a prospect. The greatest thing lacking in MLMs today is decent training. Many leaders don’t know how the got over the hump and got to their initial success, and since then have been marketing and branding their own success. They have no idea how to train people to market a business. If you are able to provide decent training, you not only will be attractive to others and start growing a big business, you will also create successful people on your team and grow a huge residual income.

Demonstrate your value.

This is actually fairly straightforward. How do those successful people demonstrate their value? Usually through pictures and income claims showing what they have achieved. Pictures can be very persuasive, but knowledge is still more powerful. Demonstrate this knowledge by sharing it freely. When people see how much you have to offer when you are not paid, they will be lining up begging to join your team. They are hungry for success and will realize that you are someone who can show them the way.

To apply this MLM secret you need to learn how to market an MLM business, and how to help your downline do the same. Start by visiting the free MLM Training Center from Industry Expert Niamh Arthur.

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