I’m going to do something a little bit different today. Normally I write my articles on great products, great tips and tricks, and things you can do to really make market your business or website online. Today I’m going to tell you about my experience with Content Boss and why you SHOULD NOT buy this product. It’s important to point out that I did sign up for Content Boss, I did genuinely try it, and I did find that it will harm your article marketing strategy rather than help it! I could promote this product and even recieve affiliate commissions, but I would never promote something that is not going to give great value to my readers.

First let’s look at what you are trying to accomplish with Article Marketing. Article Marketing is the slow, but steady technique to build up your followers online. When people find you through articles you have written they only want to learn more about you if the content is high-quality, genuine, and has given them information of value.

The first step in article marketing is deciding what your customers or prospects most need to know about, doing the research or using your own experience and creating an article that will deliver that knowledge to them. The second step is to get people to see that article. One strategy that a lot of marketers use is to create many backlinks to their blog or article by “spinning” the article. Making many copies of the same article that link back to the original and submitting them to blogs and directories around the internet. This does two things, it creates backlinks that make your original article rise in the search engine results, and it spreads your information. Using this strategy I have often ranked in the search engines with spun versions of my article because different article directories get different rankings with Google and Yahoo based on a huge number of factors.

Now, many marketers try to cut corners, because spinning an article (writing 3 versions of the same article) can be time consuming. This is where Content Boss comes in. Content Boss spins the article for you. It creates a new version, or can create spin code (so you can put it in a submitter and get thousands of versions). Now Content Boss says that their spinner does not create gibberish because they use a technology that only targets the non-important words. But even on my first go using their technology it spun things like replacing “I do believe” with “I’m doing believe” and “very little help” with “very small help”. It’s important to note that, as automatic spinners go, it’s pretty good. It’s doesn’t come out with total gibberish, but a lot of the replacement words are quite questionable, and in many places didn’t make sense. At first I thought I could at least use it to speed up my spins and just correct the awkward changes, but this was more time consuming than re-writing it all myself.

The other problem I had with Content Boss is an ethical one. They use a tool that goes and finds content on the web that fits your keyword, that you can put in their spinner and claim as your own. In their user manual they even tell you how to deal with complaints from people who’s content you may have used. If this sounds great to you, by all means go do a search and find someone promoting Content Boss, I’m sure they’ll be happy to take your money. But even if this is not morally grey, it’s not going to help your reputation. If you get one complaint against you, you could get yourself kicked off the top directories. If you are promoting yourself as an expert you need to be creating your own unique content with your own unique flavour, as that is what people are attracted to work with. Again remember that VALUE is important. If you are simply respinning what’s already out there you aren’t giving people anything of any value.

If this is just for backlinks, why does it matter? Because your reputation online is the most important thing you have. If you are article marketing because you want people to work with you and join you in business you CAN’T have them think you are stupid. And automatic spinning (even with a good spinner) will make you look stupid. Using other people’s content will make you look untrustworthy, or at least it wont set you apart from the crowd.

Alright…enough of a ramble. I spent the initial money on this product, and I would like to give the value of that money (a not too expensive lesso) to all of you out there. You can make article marketing pretty easy, without having to cut corners. Honestly, he best tool I have found that allows you to make thousands of versions fairly quickly without looking like an idiot is Automatic Article Submitter. You can read more about it on my Recommended Resources page.

Until next time!

P.S. For the fun of it, I threw part of this article into Content Boss’s wrangler to give you guys a look at what it does, enjoy:

But even on my first go using their technology it spun stuff like replacing I am doing believe with I am doing believe and little help with tiny help. It’s crucial to note that, as automated spinners go, it’s rather good. It’s doesn’t come out with total crap, but lots of the replacement words are quite debatable, and in several places did not sound correct. Initially I assumed I could at least use it to hurry up my spins and just correct the ungainly changes, but this was more lengthy than re-writing it all myself. The other problem I had with Content Boss is a moral one.

They employ a tool that goes and finds content online that fits your keyword, you can put in their spinner and claim as your own.

In their manual they even tell you how best to handle grouses from folks who’s content you will have used. If this sounds great to you, by all means go try a search and find somebody promoting Content Boss, I am sure they will be glad to take your dollars.

But even though this isn’t morally gray, it is not going to help your reputation. If you get one complaint against you, you might get yourself started the top directories. If you’re promoting yourself as an expert you must be making your own content with your very own flavour, as that’s what folk are drawn to work with. Again remember that value is crucial. If you’re simply respinning what’s already out there you are not giving folks anything of any particular value.

If this is just for back-links, why is it significant? Because your reputation online is the most significant thing you have. If you are article promotion as you desire folk to work with you and join you in business you can not have them think you are dumb. And automated spinning ( even with a good spinner ) will make you look dumb. Using other peoples’s content will make you look treacherous, or at least it wont separate you from the bunch.