How to Find a Good MLM Prelaunch – And Minimize The Risks

Monday, October 3rd, 2011 at 4:35 am

Joining an MLM Prelaunch Doesn’t Have to Be Risky!

Ok, joining any MLM prelaunch is going to be risky, but find a strong MLM company in a particular type of prelaunch, and you will be set for life!

Why blindly trying to find an MLM Prelaunch is a BAD IDEA?

Most MLM’s fail! It’s a sad truth in this industry, but the majority of the companies that start NEVER get off the ground. You probably want to join an MLM prelaunch as you know that then it’s a completely open market. However, this means the company isn’t proven and is much more likely to fail. I don’t know about you, but building a business only to have to rug pulled out from under you is HORRIBLE!
You might fall prey to MLM Prelaunch hoppers. Some people don’t actually want to build a downline with one company. You will find that there are professional MLM prelaunch hoppers, people who go from company to company dragging their whole downline with them. They aren’t interested in residual money, but in getting the upfront cash. If you are recruited by one you might find them trying to get you to join something else in a couple months, and if you recruit one you could lose your whole downline overnight!
Most MLM’s in prelaunch are nothing special! They rely on a gimmick, but are usually just a slight variation on what already exists (i.e. health supplement companies often pop up with a new superfood or new special packaging, etc). If you join one of these companies you are defeating the purpose of joining an MLM prelaunch as you still will have VERY tough competition from better established brands. If you join an MLM that is completely different you have no way of knowing if it’s even a viable proposition and more chances of failure.

How to minimize the risks of joining an MLM Prelaunch?

The best kind of MLM prelaunch is a Stage 2 or Stage 3 prelaunch! This means a company that is starting a prelaunch or is just launched into a new country or territory. Many MLM’s start in the USA and then branch out into the UK or Australian market next. As they gain traction they will join more and more markets.

Why join a Stage 2 MLM Prelaunch? It’s far less risky!

A stage 2 MLM has already proven that the product and compensation plan work. No company will move into a second market until they have a strong foothold and momentum in the first. These companies will still be relatively young (usually in the first 5 years of business), so they won’t have yet saturated the US market by any means, but they will usually be strong enough not to collapse right after you join.

You can take advantage of the prelaunch stage by focusing your efforts on the new market for the first while. Get a skype number in the country (so prospects can call you), target your ads to the country, etc. Often the established distributors are a bit slow to move their advertising to a new country, so it’s easy to dominate without competing. Work hard and fast, and once you have a little momentum going make sure you start to build your business in your home market as well.

Using this strategy you benefit from the excitement of the “MLM prelaunch” without any of the risk!

Finding the Golden Company in an MLM Prelaunch Stage

Look for a product that’s different! Honestly, I avoid the typical products (like health supplements, etc). You want something that has global appeal and that everyone will want. Consider that different markets have different concerns and needs. An inspiring product will help you keep the prelaunch excitement and momentum going.
Make sure the company is not too old. If it’s taken them 8 years to move to a new market they probably don’t have the excitement factor and appeal necessary to get a strong business going.
Make sure the company is not too young. If they are in their first year of business they may be opening new markets with their startup funds. This may be a desperate attempt to build fast. They are still a risk until at least year 2.
See a good example here: Government Approved Facebook System . At the time of writing this, this company is in Prelaunch into the UK after building a strong and established business in the US, (and it markets the most popular product I’ve ever seen!)

Make sure that whether you choose an MLM Prelaunch or in stage 2 Prelaunch you set yourself up for success by learning how to market an MLM online. Sign up for the Lead Generation Bootcamp at the right of this page. It will show you how to market any MLM business online.

If you only learned one thing in this article, remember this:

Don’t be tempted to join a Stage One Prelaunch, for minimal risk and maximum benefit always join a Stage Two MLM Prelaunch!