There are many social marketing tools out there, and we have already discussed some in previous articles, but for MLM recruiting nothing beats LinkedIn. I learned these techniques from Larry Beacham, the “King of LinkedIn”.

Now as always, you first have to boil it down to who uses it, and what they are looking for. You can’t go on LinkedIn with the idea that you are going to tell everyone how great your business is and they’ll all jump on board. You can’t invite strangers to connect with you, because they will send up red flags against you.

LinkedIn is for business professionals to network. So the people who are on LinkedIn are looking to connect with other professionals to grow their business networks, and find people who can assist them in their business or career. Think about the mindset of someone using LinkedIn. They want to learn strategies, tools and tips for success. You must always, in any type of marketing, position yourself and your marketing based on what people using that platform will like to find. With that in mind here are a few success tips that will help launch your LinkedIn Network Marketing success:

Who are you Being?
Now on Facebook or Myspace it might be appropriate to put a photo of you on the beach, update your profile with the great lifestyle you are leading, but on LinkedIn you must always be professional. Have a nice professional photo on your page, discuss your background and business in a professional manner. You are establishing yourself as someone who can truly assist others in achieving their goals, so discuss your role as a business owner from that aspect. Who do you assist? What areas do you specialize in? It doesn’t have to be stiff and unfriendly, just professional.

What are you Providing?
As always, I’ll keep beating you over the head with this one: provide great relevant content! People on LinkedIn discussion boards are looking to learn. As a simple strategy, join several groups that are specific to your target market. Write one article every day that genuinely provides them information. Information they can actually take away and apply. Put that article as a discussion on each of your groups. It’s fine to have the same article on multiple discussion pages, as long as it’s good content. Sign your name, number and website at the bottom of your article, and let people come to you.

How are you Connecting?
It’s important not to rush to connect with people on LinkedIn. How you connect is very important. Many people just click on names and ask to connect, but they haven’t had any contact with the person before. Once you’ve connected to someone on LinkedIn you have access to their personal contact details and their network of people, so people are a lot more guarded about who they connect with. Always wait until you have had some form of conversation first. If someone comments on your article, then invite them to join your network and remind them with a personal note that you shared a discussion. This means that not only will almost everyone accept your connection, but once they do they are more likely to check out your profile, view your websites, and remember you.

Like everything the key here is consistency. Your online reputation is important and you are branding yourself as a leader. It is well worth the extra time to have leads that actually know you and want to work with you. If you do this everyday (5 days a week), you will become known to people as someone who consistently delivers high quality info and is a leader in their field.

Remember in Network Marketing, the leaders always win. Everyone wants to work with someone who can truly assist them in their success. Build a strong reputation (and it only takes a few weeks consistent work, I had several leads from this strategy the FIRST DAY I implemented it) and the rewards will be never ending.

Keep in mind: You MUST be actually delivering good content so you still have to educate yourself so that you have good advice and tips to give!

This is just scratching the surface of what you can do with LinkedIn. You can get access to the full FREE 70 minute webinar training that Larry Beacham himself did with our team just fill in your details below to join the newsletter.

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