MLM advertising is not always easy. It is a highly competitive arena, the trainings given by companies and leaders is often just not enough, and it can be difficult to make yourself heard. If you don’t have leads for your business, you don’t have a business.
Let’s face it, these days the only way to build a big organization is through MLM advertising online. You can reach more people, find people with shared interests, talk to others around the globe, etc. With more and more competition online though, if you don’t know what you are doing it’s easy to get left behind. Here are 3 techniques to get your MLM advertising campaign rolling.
Content Marketing
One of the most difficult to do, but most rewarding. Leads that you get from content marketing will see you as a leader, someone knowledgeable, etc. Because of the time involved it is much less competitive than other areas online. Content marketing is marketing through articles and videos. Creating online content and then spreading it around the web. Decide what your target market is looking to find online, create content that delivers what they want, and syndicate it around the web. Put your articles on a blog or on article directories. Put your videos on Youtube. Invite the people who use your content to learn more from you through joining your mailing list or contacting you in some way. Deliver consistently. In this strategy you want to be creating an audience base. The reason this is harder is because you have to then drive traffic to your content. You can do this through social media bookmarking, interconnecting your articles or videos, etc.
Social Media Marketing
This is a time consuming MLM advertising technique, but good nonetheless. Market yourself on Facebook and Twitter. Many people have no idea how to do this, but the basic principle is making genuine connections with others. Invite TARGETED people to be your friend. Who do you want to target? What Facebook groups would they be in? Who might they be following on Twitter? Look for these people and invite them to be friends. The more personal you can make your connections the better. Optimize your profile so you have a link to your capture page very prominently, and invite people to view it. DON’T try to get people to go straight to your company page. That is just annoying. But do continue to foster relationships and invite people to learn more about you. If you can put up a personal video to show people that you are a real person. Again consistency is key. People notice you if you are always there. The more they notice you the more likely they are to look into what you do.
Paid Advertising
This method of MLM advertising is usually the easiest and the quickest. The only downside is when you run out of money, the leadflow completely dries up. Here are several paid MLM advertising ideas:
Ezine Solo Ads- send out your message to people on a targeted list. Find an Ezine that your target market would join and find out how much it would cost to blast your email to the list. Usually between $25 and $75 a go.
PPC- This is getting harder to do with the new Google restrictions, but there is less competition than there used to be. Your landing page must be highly targeted to your keyword, and have extra content (not just a capture form).
Banner Ads- What webpages would your target market be visiting? Find out if they offer a place for you to put up a banner ad.
With any of these methods of MLM advertising it is best to choose one method to start and learn everything you can about it. Become an expert in that type of marketing so you can dominate it. Then do more than anyone else in that area is doing. The key is it’s easier to move fast than slow. No one notices the slow dribs and drabs of marketing most people do. But if you are moving fast and your message is all over, you can’t be ignored.
To apply any MLM advertising method you must start by learning everything you can about it. Start by getting access to the free MLM Training Center from industry expert Niamh Arthur.
