So you are looking for a good MLM marketing lead? In MLM marketing the quality of your leads in much more important than the quantity. While it is important to get as many leads to talk to as possible, you definitely don’t want to be wasting your time with people who have only a casual interest in your business, or are openly suspicious and hostile. The quality of each MLM marketing lead is dependent on how that lead was generated. Quite often the methods that are most appealing to people (simply purchasing leads or advertising to huge lists) get you the worst leads. This results in frustration as it can be difficult to stay motivated and positive in your business when you are dealing with people who are not serious, have been called by 10 other marketers before you, or think you are trying to con them out of money.
What makes a good MLM Marketing Lead?
This depends greatly on how you connect with others. MLM is Network Marketing, so it is all about how you network with others, how they see you and if they think you are someone who can assist them in changing their life. It’s important to play to your strengths, and usually generating one good MLM marketing lead takes more effort than buying 1000 bed ones, but your efforts can be multiplied and will actually grow your business more quickly. You want leaders in your downline who will grow their business confidently and help you achieve a residual income.
Where does a good MLM Marketing Lead come from?
This is how I rank the quality of my leads. I stick to the type of marketing that combines both my strengths with high quality of leads.
1. Content Leads- These are leads generated through reading or viewing your articles and videos. Take the time to create content and syndicate it around the world. An MLM Marketing Lead generated this way will view you as a leader. If you’ve shown them your knowledge and expertise in the industry they see you as someone who can help them market a business. This is the best type of lead, someone who looks up to you and asks to work directly with you regardless of your business.
2. Social Media Leads- These leads have a personal connection with you on a social media site. They’ve seen through your posts and connections that you are in an area of business that they may interested in. People like to work with people they know, like, and trust. If you have created genuine friendships and connections on social media sites your leads will turn to you when they decide it’s time to make a change. Be aware that some social media leads will sign up as a prospect out of curiosity as they want to see what business you are in.
3. Advertising Leads- Leads generated through Google PPC campaigns, ezine solo advertising, etc. These leads have usually searched for a key term related to your business or are on an ezine list for a related subject. They are somewhat targeted in this way, but usually are a little more suspicious than the first two types of leads. They know they have been advertised to, so they usually wait for you to “prove” to them that your business is good. This can be a good way to generate an MLM marketing lead as it’s fast, easy, and as long as you have cashflow you have lead flow. Here you can play a numbers game.
4. Listbuilders- Listbuilders can get you a lot of leads in a short amount of time. The downside is usually the people who see your ad are trying to get credits to market their own business and may not have the resources to start a new business. These people are generally less serious about their own success and don’t always make the best distributors for your organization.
5. Lead Brokers- The very worst way to get an MLM marketing lead. Don’t even bother with it. Often leads are sold to more than one marketer so you waste your time calling people who are angry, uninterested and want off your list. You can pay more for higher quality leads, but they still don’t know anything about YOU. In my opinion buying leads directly is a complete waste of time and money.
Focus your efforts on content and social media leads, or if you are lacking time but have cashflow work on setting up a PPC campaign. The most important thing is to gain knowledge about the area of marketing you want to focus your efforts on so you can dominate that arena. Learn specifics on each type of internet MLM marketing through the free training center at Network Power PRO with Industry Expert Niamh Arthur.
