As more and more MLMers discover the power and leverage of using the internet to market, you may find the internet feeling a little crowded these days. I know I am daily getting multiple requests to join this company or that company, and people I don’t know at all love to pitch me their business. They are simply following that old-school rule of playing the numbers game. Yes, the more people who you present your business to the more likely you will succeed, but it is all about how your present your business. I know that the people with the “send out enough SPAMey emails about my MLM and someone will show an interest” attitude are likely to never get very far marketing their MLM on the internet.
There is one simple rule to follow that will help you stand out from the crowd.
Make sure you are playing the RIGHT numbers game.
Online it is not about present your opportunity to as many people as you can, it is about presenting YOURSELF. People work with people, not companies. Rare is the person who goes out, finds a company, and then decides who to work with. Most people pick a company that does fit with their values, but it is usually because they believe the sponsor they are talking to is someone who can assist them to success. It’s about NETWORKING not advertising. In old school methods it was always about creating a relationship first, presenting the business second. First the person needs to know you are someone they want to work with, then if they like your company you have a match. If you try to do it the other way (business first), well, people are pretty smart. They know when they are being advertised to so very few will actually look at your opportunity. Those that do are not simply going to join off the link you sent them. They don’t have a relationship with you, they have no reason to believe that you can help them in any way. And the simple fact that you use a marketing technique that comes across as desperate demonstrates to them that you don’t know how to market and wont be able to assist them. If they have any interest in your opportunity they will probably search for a leader in your business and shop around for someone who can help them to success.
If you were marketing your business offline would you take leaflets or pamphlets that gave your prospects ALL the information on your business and just hand them out to people? Or would you use dropcards, flyers, and ads that showed people the benefits of your company and then invited them to contact you?
Too many people think Internet MLM marketing is just about driving traffic to their company overview page and forget about the basic principles behind network marketing. The same rules still apply. You must first create a relationship and demonstrate to your prospects how you can help them and be a leader to them. Then you let them see your opportunity and give them a chance to join your team.
Now, how do you play the right numbers game?
You promote yourself everywhere. Don’t lie or misrepresent yourself. Just take the time to gain knowledge and education that you can use to assist others. What kind of information is your target market looking for? Create content daily that will actually help people and then be everywhere. Use the Automatic Article Submitter to submit your articles everywhere, use something like OnlyWire to syndicate your content to social networks, create videos delivering the content in a different medium. It is often said, it’s easier to build fast than slow. So build fast, work hard, get education and get leads who actually want to know what business YOU are in.
