There are 3 reasons to use Article Marketing to promote any business, and these particularly apply to Network Marketing.

SEO

Articles are one of the best ways to develop your search engine optimization. Instead of trying to rank for really competitive keywords like “Make Money from home”, you can write a more specific article targeting a long-tail keyword such as, “make money from home using article marketing” (I haven’t done any research on that one, so I have no idea if it’s a good one to target, just an example). When someone types in a long-tailed keyword they are looking for something in particular, they want specific tips, not a general page and your article can deliver this. Give people what they want and they come back for more, sign up for your RSS or newsletter, etc.

SEO works based on onsite and offsite factors. So onsite you want your articles to be categorized by the more competitive keywords you would like to have, our example would be categorized in “Make money from home”. Your title should include the long-tail keyword, but be fun. So it could be “Create Massive Results and Make Money from home using article marketing.” Use tags, metatags, etc with your keyword in it. For offsite, generate links back to your article. This boosts your popularity.

Create Traffic from High-Quality Sources

You will want to distribute your article to a few high traffic directories. Make sure you follow their rules as some don’t accept duplicated content (but I do have a work-around for that). I tend to shorten my article a little bit because people reading on directories don’t read long wordy posts, but like you to get to the point quickly. If they like what they read they will go back to your site to read more. Link back to your original article on your site (this helps the “offsite popularity” links for your SEO). You can usually include two links in a resource box, so I tend to also have one to my capture page or main blog page, so I’m not sending them to reread the same article. Use your text and hyperlinks to encourage them to click on your main link, not your article link.

This second part helps your SEO for organic traffic as you are generating links from highly ranked pages, but also can give you traffic straight from high-traffic sources. A lot of people read articles on directories, and again, if you are giving them what they are looking for they will want to learn more from you. You can get great traffic directly from these sites, and you will have “borrowed” credibility from being an expert author on the article directory site.

Brand Yourself as a Leader

This is WHY you should be article marketing for your MLM business. A lot of MLMers don’t understand why you would want to give people information, they think they just need to capture leads. A lead that already has received good value and education in an area they are interested in is much more qualified for your time. They will take you seriously, know that you can actually help them (because you already have), and will see you as a leader. Anytime you have knowledge someone else is looking for, they will look up to you as a leader. Don’t make the mistake of thinking people are looking for an opportunity. They are looking for a person who is a true leader and can assist them in achieving success. The opportunity is simply the tool they can apply to get to the success.

Bringing it together, the step by step plan:
1. Research a relevant long-tail keyword that people are actually searching for. (There’s a training on keyword research in the free training center you can sign up for at the right). Make sure it’s something you can create a great title around.

2. Educate yourself about the topic and write a 500-700 word article about it. Put the article on your blog with the SEO components we discussed.

3. Distribute a shortened version or a different version to a few quality article directories. The best one’s I’ve found are EzineArticles, Go Articles, and Articlesbase. Link back to the original ARTICLE directly (so Google knows you’re the source of the info).

4. Connect the article to your social networks. There are several WordPress plugins you can use to automatically syndicate your article to Facebook, Twitter, Digg, etc. This builds more high-popularity links back to the article, and increases your status as a leader to your friends and followers in your networks.

5. Lather-Rinse-Repeat!
Do it consistently. Make a pact with yourself that you will do one article daily and start building massive quality traffic to your blog. Make sure you have a marketing system in place to capture your traffic, and start creating your MLM empire.

You can learn more about these strategies (in my Free Training Center) and see the marketing system that I use by entering your details in the form at the right.

Also if you want to put this strategy on STEROIDS and get ranked on the first page of Google quickly and easily, check out the Automatic Article Submitter which is reviewed on my Resources page.

The ultimate free traffic technique. The guy I learned this from, David Wood of WorkWithDavidWood had never marketed online and only using this technique was able to get his blog ranked in the top 200k on Alexa, and was getting 70 leads for his business a day in two months!

This is the technique I am using at the moment in my goal to start a brand new website (that you are on at the moment) and get it into the top 100k on Alexa by December 31st!

So free traffic is not always good traffic. The internet goldmine is in free targeted web traffic. You can get traffic to your site that already are disposed to like you, to trust you, to see you as an expert. You can also get to the top pages of Google search results using this.

Ok, enough hype, let’s get down to it:

Article Marketing 4 Step Process:
1. Write one good QUALITY article a day on your niche topic and add it to your blog or website.
This is the most important part. Choose the keyword you want to target and include this in your title. You don’t have to write well, you just have to give good information. The most important part of this is consistency. Do it every day.

2. Use Onlywire to distribute the article to around 30 social bookmarking pages (myspace, twitter, facebook, etc.)
Onlywire is a completely free tool if you add their button to your site (which frankly makes it easier to bookmark anyway). I get loads of people visiting my site from my social networking sites this way, and it’s mostly automated and takes less than 5 minutes. Google will love that you have links back to your website from such high ranking sites.

3. Create variations and submit these to article directories.
Don’t submit the same article to multiple directories. They hate this. You have to create a fresh variation for each directory. I write each sentence in the article 3 different ways so I know the meaning stays the same and use an article submitter that then creates fresh variations and submits the article to around 300 directories for me (You can read more about the software I use in my Resources). The most important thing is that the link in your author bio must go back to your original article on your webpage, not your homepage. This makes google see this article as high quality information that a lot of important sites are siting.

4. Make a short video introducing your article.
This again lets people see you, they know you are a real person. Distribute this video to as many video sites as you can. I use Traffic Geyser to reach as many sites as possible. Put a link, again to the original article, in the video resource box and tell people in the video that they can learn more by following the link. Again this will give you high quality links back to the same site.

Using this simple system you can create a massive amount of linkbacks to your site quickly and get to the top of Google fast. Not only will you be high on Google but you will have generated free targeted web traffic by reaching people who are actually interested in the information on your site. They will follow the links if they find your content valuable. The traffic that you get from Google will also be more targeted as they searched for the specific keywords you used. Being high in the organic search side of Google means that the trust people have in Google will be transferred to your site.

The most important thing to remember is that all links must go to your article. You want Google to see this article as important as the source of information for all these links about the same topic. Your article will then rank high for your chosen topic.

Anyone can achieve success in this, they just have to do the work and be consistent.

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