If you have spent anytime investigation MLM lead generation online you have come across the promises of “free leads”.

So do free leads actually exist? And if so are they worth your time?

Well, let’s be honest here, why would any company offer you free leads? Unless they are coming straight from your MLM company (and frankly I don’t know many companies that do this), they are trying to get your money. The idea is usually that you pay for a certain amount of paid leads, and they throw in a whole bunch free. Thus it’s not exactly free leads, but cheap leads.

When I first started in the MLM industry I struggled to create leads on my own, so I bought leads to get started. I bought 500 and got 150 leads free. Out of all those leads how many got started in my business? Zero. That’s right, not one. Why? Because paid leads are generally terrible. They don’t know who you are or how you got their details. Often their details have been sold to several marketers so they are frustrated and sick of phone calls by the time you reach them. Remember the key to MLM success is being a leader, and few of these leads will see you as a leader because they don’t have a clue who you are!

The other reason bought leads/free leads can be damaging to your business is because in order to sponsor people you must maintain your own confidence and mindset. No one will sign up with someone who sounds nervous/desperate/afraid. I don’t know one person who can take 650 “No”s without being a little put-off by it. Many network marketers already struggled with phone fear, and yes you must learn to deal with some rejection, but the amount of rejection and suspicion you receive from paid leads is enough to make you question your own abilities and business. Trust me, the potential benefit is not worth the risk to your own mindset and leadership.

So the real question is: Do GOOD free MLM leads exist?

The answer is, Absolutely YES! But their quality and potential is completely based on how they are generated. You must be generating your own leads so that when you call they know who you are, they know you are a real genuine person, the know you can actually help them achieve success. This type of lead will not destroy your confidence, but on the contrary will help you to build it up.

Ok, so I know you’re desperately trying to generate any type of lead, you’re sick of throwing money at it and the idea of generating free leads yourself seems like a complete fantasy. So here is just a few ways you can do it:

LinkedIN: A great place to meet others and discuss ideas. The idea here is you want to stay professional, and present yourself as a leader. What can you contribute? If you contribute high quality info you attract people to check out your websites and connect with you.

Article Marketing/Blog
: You can set up a blog and write articles completely for free. This is a great place to establish yourself as a leader and share your knowledge.

Facebook: Facebook is a fantastic source of Free leads. It’s completely full of people looking to connect, looking to see what others out there are doing. Be careful, don’t copy what other people are doing on Facebook because the blatant advertising is frankly annoying and DOESN’T work. A lot of marketers are struggling to generate free leads here because they don’t know how.

This is just a few ways to get free leads. These methods not only get you free leads, but they will be higher quality because they already have some connection to you and some idea of who you are and how you can assist them. This has to be done properly and to stand out from the crowd you must always come from a place of assistance and giving knowledge and help, not trying to get leads.

Here’s how to start: fill in your details below to get access to a FREE 70 minute webinar on How to Market Your MLM Using Facebook (given by Jim Chao, an absolute expert at Facebook marketing) .

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