As more and more MLMers discover the power and leverage of using the internet to market, you may find the internet feeling a little crowded these days. I know I am daily getting multiple requests to join this company or that company, and people I don’t know at all love to pitch me their business. They are simply following that old-school rule of playing the numbers game. Yes, the more people who you present your business to the more likely you will succeed, but it is all about how your present your business. I know that the people with the “send out enough SPAMey emails about my MLM and someone will show an interest” attitude are likely to never get very far marketing their MLM on the internet.

There is one simple rule to follow that will help you stand out from the crowd.

Make sure you are playing the RIGHT numbers game.
Online it is not about present your opportunity to as many people as you can, it is about presenting YOURSELF. People work with people, not companies. Rare is the person who goes out, finds a company, and then decides who to work with. Most people pick a company that does fit with their values, but it is usually because they believe the sponsor they are talking to is someone who can assist them to success. It’s about NETWORKING not advertising. In old school methods it was always about creating a relationship first, presenting the business second. First the person needs to know you are someone they want to work with, then if they like your company you have a match. If you try to do it the other way (business first), well, people are pretty smart. They know when they are being advertised to so very few will actually look at your opportunity. Those that do are not simply going to join off the link you sent them. They don’t have a relationship with you, they have no reason to believe that you can help them in any way. And the simple fact that you use a marketing technique that comes across as desperate demonstrates to them that you don’t know how to market and wont be able to assist them. If they have any interest in your opportunity they will probably search for a leader in your business and shop around for someone who can help them to success.

If you were marketing your business offline would you take leaflets or pamphlets that gave your prospects ALL the information on your business and just hand them out to people? Or would you use dropcards, flyers, and ads that showed people the benefits of your company and then invited them to contact you?

Too many people think Internet MLM marketing is just about driving traffic to their company overview page and forget about the basic principles behind network marketing. The same rules still apply. You must first create a relationship and demonstrate to your prospects how you can help them and be a leader to them. Then you let them see your opportunity and give them a chance to join your team.

Now, how do you play the right numbers game?
You promote yourself everywhere. Don’t lie or misrepresent yourself. Just take the time to gain knowledge and education that you can use to assist others. What kind of information is your target market looking for? Create content daily that will actually help people and then be everywhere. Use the Automatic Article Submitter to submit your articles everywhere, use something like OnlyWire to syndicate your content to social networks, create videos delivering the content in a different medium. It is often said, it’s easier to build fast than slow. So build fast, work hard, get education and get leads who actually want to know what business YOU are in.

There are many social marketing tools out there, and we have already discussed some in previous articles, but for MLM recruiting nothing beats LinkedIn. I learned these techniques from Larry Beacham, the “King of LinkedIn”.

Now as always, you first have to boil it down to who uses it, and what they are looking for. You can’t go on LinkedIn with the idea that you are going to tell everyone how great your business is and they’ll all jump on board. You can’t invite strangers to connect with you, because they will send up red flags against you.

LinkedIn is for business professionals to network. So the people who are on LinkedIn are looking to connect with other professionals to grow their business networks, and find people who can assist them in their business or career. Think about the mindset of someone using LinkedIn. They want to learn strategies, tools and tips for success. You must always, in any type of marketing, position yourself and your marketing based on what people using that platform will like to find. With that in mind here are a few success tips that will help launch your LinkedIn Network Marketing success:

Who are you Being?
Now on Facebook or Myspace it might be appropriate to put a photo of you on the beach, update your profile with the great lifestyle you are leading, but on LinkedIn you must always be professional. Have a nice professional photo on your page, discuss your background and business in a professional manner. You are establishing yourself as someone who can truly assist others in achieving their goals, so discuss your role as a business owner from that aspect. Who do you assist? What areas do you specialize in? It doesn’t have to be stiff and unfriendly, just professional.

What are you Providing?
As always, I’ll keep beating you over the head with this one: provide great relevant content! People on LinkedIn discussion boards are looking to learn. As a simple strategy, join several groups that are specific to your target market. Write one article every day that genuinely provides them information. Information they can actually take away and apply. Put that article as a discussion on each of your groups. It’s fine to have the same article on multiple discussion pages, as long as it’s good content. Sign your name, number and website at the bottom of your article, and let people come to you.

How are you Connecting?
It’s important not to rush to connect with people on LinkedIn. How you connect is very important. Many people just click on names and ask to connect, but they haven’t had any contact with the person before. Once you’ve connected to someone on LinkedIn you have access to their personal contact details and their network of people, so people are a lot more guarded about who they connect with. Always wait until you have had some form of conversation first. If someone comments on your article, then invite them to join your network and remind them with a personal note that you shared a discussion. This means that not only will almost everyone accept your connection, but once they do they are more likely to check out your profile, view your websites, and remember you.

Like everything the key here is consistency. Your online reputation is important and you are branding yourself as a leader. It is well worth the extra time to have leads that actually know you and want to work with you. If you do this everyday (5 days a week), you will become known to people as someone who consistently delivers high quality info and is a leader in their field.

Remember in Network Marketing, the leaders always win. Everyone wants to work with someone who can truly assist them in their success. Build a strong reputation (and it only takes a few weeks consistent work, I had several leads from this strategy the FIRST DAY I implemented it) and the rewards will be never ending.

Keep in mind: You MUST be actually delivering good content so you still have to educate yourself so that you have good advice and tips to give!

This is just scratching the surface of what you can do with LinkedIn. You can get access to the full FREE 70 minute webinar training that Larry Beacham himself did with our team just fill in your details below to join the newsletter.

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