Finding an MLM Marketing System That Works (Hint, a lot DONT!)
Most people didn’t sign up for an MLM to become a slave to their business or to become an expert in HTML, making websites, creating sales funnels, etc. So if you want to take a short cut it is a fabulous idea to find an MLM marketing system that you can simply plug into and get your marketing up and running quickly.
However, it’s very important to know that you must be selective when you chose your MLM marketing system as very few of them actually work and work well. Think for a minute. Most marketing systems offer template style webpages, a built in lead tracker system, and autoresponders. If you are part of a large and successful team and your sponsor suggests that you all use this system, what happens?
You get duplicated websites. Usually there is a place for you to add a picture or two and maybe say a blurb about yourself and then what follows. Either a generic page telling people why they should be in a home business (and let’s face it, does anyone read these sites these days?) or a page that talks about the success of your leader or sponsor. The first type have very poor conversion rates and the second type brand the leader not you. So when you call your leads they wonder who you are and why you’re calling them. They thought they would get to work with the leader who’s templated page you are using.
Even if these pages did convert well in a clear cut manner it is next to impossible to get decent traffic to them. If you want your page to show up in the search results of Google it will be pages and pages down. Why? Because Google wants to deliver good unique and relevant content. If your page is an exact copy of several hundred out there it will never rank. If you decide not to bother with Search Engine Optimization and instead go for pay-per-click you will still find it very hard to get decent traffic. Even here Google doesn’t like ads to go to capture pages, it wants good content. So using these pages mean you will have to pay higher and higher costs per click to get any traffic from PPC.
So if you can’t use a system that offers only templates of leaders pages, what type of marketing system should you use? Well, there are three components of a good marketing system.
You must be able to brand yourself.
You don’t have to learn how to build a website. You just need a template that allows you to create your own content and add your own pictures or videos. There must be a way to add articles or other content to the page as this is what Google likes to see. All of us may not know how to build webpages, but pretty much anyone looking at this site can type. You want leads who know who you are, and want to work with you. So your website has to be entirely about YOU.
It must have a proven marketing funnel system.
Again, this is not just about having a good series of autoresponders. You must be delivering content and value after someone signs up as a lead. This way you can continue to show your leadership and the lead will see how valuable you would be as a business partner. Now there are a lot of components to a good marketing funnel, but one of the major ones is this. A marketing funnel should be providing good value to your leads, and also showing them good products that could benefit them in their journey to become a successful business owner. Now this means that you can use GOOD affiliate programs and actually make some money from the people who don’t join your business. And the person has found a good resource through you. Win-win. So find a marketing system that ALREADY has this in place. That has done the research to find good affiliate products and can help your prospects even if they don’t choose to join your company. This should be built into your funnel. This allows you to get cashflow to fund your marketing efforts as you build your business. Remember multiple streams of income.
Training
This possibly should be listed first. It MUST have good training, that is constantly being updated. Even if you have a great website, branding you and a fantastic funnel system you’re dead in the water without REAL internet marketing training. The old days are gone, you don’t call up 50 friends and neighbors and beg them to join your business. You must learn internet marketing so that you can get traffic to your page and you can become a valuable educated leader to your prospects.
There is only one MLM marketing system I know of that has all these (there may be more out there), but I want to allow you to find one that suits you on your own. If you want to learn about the system I use fill in your details in the form at the right for my free training center, and on the third page I will introduce it to you. It is not necessary to use this one, but if you want to create massive success QUICKLY with your MLM online, this is the best way I know.




